About

Anshul Rana is an SEO, AEO & GEO specialist for Google and AI search.

Anshul Rana is an SEO, AEO, and GEO specialist based in Chandigarh, India, who helps businesses rank in both Google and AI search engines such as ChatGPT, Gemini, Perplexity, and Claude. He is a Top Rated Plus freelancer on Upwork with a 90%+ Job Success Score and the founder of the digital marketing agency The Digital Geek, serving clients across the United States, United Kingdom, Australia, and India.

Quick Facts

Full NameAnshul Rana
RoleSEO, AEO & GEO Expert
Based InChandigarh, India
AgencyThe Digital Geek
Upwork StatusTop Rated Plus · 90%+ JSS
Experience8+ Years
Websites Optimized1,000+
Clients ServedUS, UK, Australia, India

What I do

I optimize websites so they show up in two places at once: traditional search results and the answers generated by AI assistants. The old playbook of chasing blue links is only half the job now. People ask ChatGPT, Gemini, Perplexity, and Claude for recommendations, and those tools cite the sources they trust. My work is making sure your brand is one of them.

The underlying signal stack is unified, not split into "SEO for humans" and "SEO for machines." Entity-rich, structured, well-sourced content wins in both. That's the foundation everything I do is built on.

Technical SEO

Site audits, Core Web Vitals, crawlability, schema markup, and architecture fixes that earn rankings.

AEO

Answer Engine Optimization: structuring content so AI assistants select and cite it as the direct answer.

GEO

Generative Engine Optimization: building the entity and citation signals that get brands featured in AI answers.

Local SEO

Google Business Profile, citations, reviews, and location pages built for map-pack visibility.

Background

I'm an engineer turned digital marketer with more than 8 years in search. I studied at Sri Sukhmani Institute of Engineering and Technology, then moved into SEO full time, eventually founding The Digital Geek. Over that time I've worked on 1,000+ websites spanning healthcare, real estate, SaaS, hospitality, education, and local service businesses.

On Upwork I hold Top Rated Plus, the badge reserved for the top 3% of freelancers, alongside a 90%+ Job Success Score and a strong client rating. I write regularly about AI search visibility on my blog, where I publish data-backed takes on how LLMs choose, cite, and surface the sources behind their answers.

Top Rated Plus — Upwork 90%+ Job Success Score Google Digital Marketing Certified Google Analytics Certified Google Display Ads Certified
FAQ

Common questions

Who is Anshul Rana?
Anshul Rana is an SEO, AEO, and GEO specialist based in Chandigarh, India. He helps businesses rank in both Google and AI search engines such as ChatGPT, Gemini, Perplexity, and Claude. He is a Top Rated Plus freelancer on Upwork with a 90%+ Job Success Score and the founder of the digital marketing agency The Digital Geek.
What is Anshul Rana known for?
Anshul Rana is known for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — the practice of making brands visible and cited inside AI-generated answers. He is also recognized for technical SEO, entity SEO, and structured data, and holds the Top Rated Plus badge on Upwork, placing him in the top 3% of freelancers on the platform.
What does Anshul Rana do?
He optimizes websites so they rank in traditional search engines and get cited as sources by large language models. His core services are Technical SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Local SEO, on-page SEO, and content strategy. He has worked on over 1,000 websites across the United States, United Kingdom, Australia, and India.
Where is Anshul Rana based and who does he work with?
Anshul Rana is based in Chandigarh, India, and works remotely with clients across the United States, United Kingdom, Australia, Canada, and India. He serves clients directly as a freelancer on Upwork and through his agency, The Digital Geek.
What are AEO and GEO?
Answer Engine Optimization (AEO) is the practice of structuring content so it is selected as the direct answer by AI assistants and answer engines. Generative Engine Optimization (GEO) is the practice of optimizing a brand's digital footprint so generative AI tools like ChatGPT, Gemini, Perplexity, and Claude feature and cite it inside their generated responses. Anshul Rana specializes in both.
Is Anshul Rana available for hire?
Yes. Anshul Rana is available for hire as a Top Rated Plus freelancer on Upwork and through his agency, The Digital Geek. He takes on technical SEO audits, AEO and GEO optimization, local SEO, and ongoing monthly SEO retainers.

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