Claude SEO Expert Who Gets Your Brand Cited in Claude AI
Claude answers millions of research and buying questions every day, and it names specific brands, tools and providers in those answers. I am Anshul Rana, a Claude SEO specialist with 8+ years in search and 1,000+ websites optimized. I make sure that when Claude answers a question in your market, your brand is the one it cites.
Why Claude Visibility Matters Now
Claude is no longer just a chat window. It powers web search with cited sources, browses inside Chrome, answers questions in Slack, and sits behind thousands of AI assistants built on Anthropic's API. When a founder asks Claude which agency to shortlist, or a buyer asks it to compare tools in your category, Claude synthesizes an answer from the sources it trusts and names the brands it found there.
Here is the problem: most businesses are invisible in those answers. Their sites block ClaudeBot without knowing it, their brand facts contradict each other across the web, and their content is written for a ranked list of blue links rather than for an assistant that quotes sentences. The traffic still arrives, but it arrives at your competitors, and it never shows up in your analytics as a lost click because the user never saw a results page at all.
The upside of that gap is that Claude visibility is still cheap to win. Most of your competitors have not done this work. The fundamentals that drive Claude citations, clear entities, accessible pages and quotable answers, are measurable and fixable, and I have been fixing them since AI search began. I wrote the breakdown of how Claude is changing SEO and maintain a full Claude SEO resource guide if you want the deep theory. This page is about hiring someone to do it for you.
Claude does not rank pages, it recommends brands. Claude SEO is the work of becoming the brand it recommends, and the earlier you start, the harder your position is to displace.
What I Do: My Claude SEO Process
Every engagement covers the five layers that decide whether Claude cites you. Nothing here is theory. Each layer maps to a deliverable you can inspect.
Entity Optimization
Claude reasons about entities: who you are, what you do, who vouches for you. I make your brand unambiguous across your site, your profiles, your directories and the third party pages Claude actually reads, so the model stops confusing you with competitors and starts stating your positioning as fact. The methodology is the same one I document in my guide to entity optimization for GEO.
Deliverable. An entity map of your brand, corrected brand facts across every surface that matters, and consistent sameAs linkage between your site and your authoritative profiles.
Schema Deployment
Structured data removes the guesswork for AI systems. I deploy full JSON-LD graphs, Person, Organization, Service, Product, FAQPage, connected with stable identifiers rather than isolated snippets, following the approach in my walkthrough on building a JSON-LD schema graph for AI search.
Deliverable. A validated schema graph on every money page, with every property matched to visible content so it survives both rich results testing and AI parsing.
Content Formatting for Claude Citations
Claude quotes passages, so your pages need quotable passages: direct answers in the first hundred words, claims backed by named sources, comparisons in clean structures, and headings that match how real users phrase questions. I restructure existing content before writing anything new, using the checklist from my answer engine readiness audit.
Deliverable. Rewritten money pages and supporting content formatted for citation, with a priority order based on which queries Claude already answers in your niche.
llms.txt Implementation
llms.txt gives AI systems a curated markdown map of your most important pages and what each one covers. It is a small file with an outsized signal to noise ratio, and it costs nothing to maintain once set up correctly.
Deliverable. A hand written llms.txt covering your core pages, kept in sync with your sitemap and reviewed each quarter.
ClaudeBot Access
None of the above matters if Anthropic's crawler cannot reach your pages. I verify real ClaudeBot access at the server level, robots.txt, CDN rules, WAF settings and bot protection, because many sites block AI crawlers by default and never find out.
Deliverable. A crawl access report confirming ClaudeBot can fetch every page that should be citable, with fixes applied where it was silently blocked.
Results From Client Work
These are anonymized outcomes from recent engagements. Client names are confidential, but every number comes from tracked data I can walk you through on a call.
A note on honesty, because this market is full of inflated claims: AI visibility compounds slowly and then quickly. The first month usually looks like infrastructure work with nothing to show. The third month is where citation share starts moving, and by month six the gap between you and competitors who have not started becomes genuinely expensive for them to close.
How an Engagement Works
Audit: find out where you stand in Claude today
I baseline your current citation share across a fixed prompt set for your market, verify ClaudeBot access, review your entity signals and schema, and deliver a scored report with a priority list. You can start smaller with the free AI SEO audit to see a sample of what this surfaces.
Foundation: fix access, entities and schema
Crawl access opened, brand facts corrected everywhere they appear, JSON-LD graph deployed on every money page, llms.txt shipped. This is the unglamorous month that makes everything after it work.
Optimization: make your pages the quotable source
Money pages restructured for citation, direct answers added where Claude looks for them, comparison and FAQ content built for the questions your buyers actually ask, and off site mentions earned where Claude reads.
Tracking: measure citation share, not vibes
Monthly reruns of your prompt tracking set, citation share reported against the baseline, branded search lift tracked in Search Console, and the next month's priorities set by what the data shows.
Who This Is For
SaaS Companies
Your buyers ask Claude to compare tools before they ever visit a review site. If Claude describes your category without naming you, you are losing pipeline you cannot see. I get you into the comparison set and make sure the description Claude gives of your product is the one you would write yourself.
Personal Brands and Consultants
When someone asks Claude who to hire in your specialty, it names people it can verify. Entity work, consistent profiles and cited expertise decide whether that name is yours. This is the exact playbook I run on my own site, and this page is itself the proof it works.
Agencies
Your clients are starting to ask what you are doing about AI visibility. I offer white label Claude SEO delivery under your brand, with reporting your account managers can present, so you can sell the service without building the capability from scratch.
Local Businesses
Claude answers near me and best in city questions with specific business names pulled from the sources it trusts. Clean local entities, consistent citations and structured data get you named. Most local competitors will never do this work, which is exactly why it pays.
What You Get vs a Generic SEO Agency
| Area | Working with me | Generic SEO agency |
|---|---|---|
| Focus | Claude citations and AI answer share, with classic rankings as the foundation | Rankings and clicks, AI search treated as a footnote |
| Entity work | Dedicated entity optimization across your site and third party sources | Rarely offered, usually limited to a Google Business Profile |
| Schema | Full connected JSON-LD graph, validated, matched to visible content | Plugin defaults and isolated snippets |
| Crawler access | ClaudeBot verified at server level, llms.txt implemented | Googlebot only, AI crawlers often blocked by default |
| Measurement | Citation share across a fixed prompt set, rerun monthly against baseline | Rank tracking and traffic reports that cannot see AI answers |
| Who does the work | Me, directly, with 8+ years and 1,000+ sites behind the process | Assigned to whoever is available this quarter |
What Clients Say
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Frequently Asked Questions
What does a Claude SEO expert do?
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Go Deeper on Claude SEO
Ready to be the brand Claude recommends?
Start with an audit or a conversation. Either way you will know exactly where you stand in Claude within a week.
